摘要：隨著(zhù)我國經(jīng)濟高速發(fā)展，物流科技已經(jīng)成為人們便利生活中不可或缺的。在90年代起，伴隨著(zhù)互聯(lián)網(wǎng)迎來(lái)了我國的電子商務(wù)企業(yè)的興起，尤其近幾年，電商的發(fā)展已經(jīng)達到熱潮。o2o作為新型的營(yíng)銷(xiāo)模式被生鮮電商行業(yè)廣泛采用。文中以盒馬鮮生為例，研究生鮮行業(yè)電商企業(yè)物流發(fā)展的影響，并且通過(guò)swot分析該電商企業(yè)在互聯(lián)網(wǎng)下的物流管理發(fā)展現狀，從而對行業(yè)未來(lái)的發(fā)展提出有關(guān)建議。
　關(guān)鍵詞：o2o; 電子商務(wù)； 物流； 盒馬鮮生；
abstract:with the rapid development of china's economy,logistics technology has become an indispensable part of people's convenient life. since the 1990 s,with the internet ushered in the rise of china's e-commerce enterprises,especially in recent years,the development of e-commerce has reached an upsurge. o2 o,as a new marketing model,is widely used in the fresh e-commerce industry. this paper takes hema fresh as an example to study the impact of the development of e-commerce logistics in fresh food industry,and through swot analysis of the current situation of the development of e-comm